Cadillac went BIG at the Lake of the Ozarks Shootout this year: 80 Escalades, a rare Cadillac F1 replica car, and a major presence across the event.

I caught up with Cadillac Regional Marketing Director Tom DiAngelo at the new Oasis at Lakeport to talk about why Cadillac is betting on the Lake, why the performance boating crowd is such a natural fit, and why he thinks Lake of the Ozarks is getting more national attention than ever.

A few standout lines from Tom:

“The performance boat world loves luxury, and automobiles are second passion to their boat.”

“Coming to the Shootout is like a bucket-list thing.”

“I am getting texts from across the country from people that know I’m up here.”

“The exposure is getting out there... they’re gonna probably want to come next year.”