LAKE OF THE OZARKS, Mo. — One of the Lake’s largest real estate brokerages just grew in a big way: Keller Williams Lake of the Ozarks has purchased Four Seasons Realty.
Four Seasons Realty and Keller Williams owners say they see the situation as a win-win: an historically strong, local real estate company in Four Seasons merges with the culture and business infrastructure of the nationwide real estate franchise Keller Williams. When Carolyn Crispin, operating partner of Keller Williams Lake of the Ozarks, talks about what she calls the “roll-in” of Four Seasons Realty, she first explains the culture and structure of Keller Williams. Agents can receive profit-sharing within the brokerage, and after they hit a certain sales volume they keep the entirety of their commission for the rest of the year. The brokerage is driven by the agents, she explains, pointing to KW founder Gary Keller who “believes it’s about the agent, and not the business.” She added, “the realtors are our clients.” With the Keller Williams culture, Crispin explains, agents are running their own business “under the KW umbrella.”
When they looked at Four Seasons Realty, Crispin says, “We were attracted to them because they seem to have a lot of agents that have the same kind of culture we do.” She added, “They were our kind of people.”
The Albers family has been in real estate, with Four Seasons Realty, for decades. “The Albers were bred to sell real estate,” Peggy Albers said. She and her sister Mary have been running Four Seasons Realty, and their father Jim has sold real estate at the Lake for 46 years. “When we go see property, my dad is like ‘Oh yeah, so-and-so had it, and then so-and-so bought it…’”
The long history, respected boutique brand, and sales acumen in Four Seasons Realty is what Crispin says is such a great fit with Keller Williams Lake of the Ozarks. With KW taking on much of the administrative work, too, Crispin added, “It gives Mary and Peggy the ability to go do what they want to do… sell homes.” The deal was inked at the end of June, and the newly merged businesses will be going by the name “Keller Williams Four Seasons Realty.”
The “roll-in” also gave Crispin and partners the opportunity to (under a different business, since Keller Williams brokerages may not own real estate) purchase the 16 acres of prime real estate upon which Four Seasons Realty’s office sits. There at the corner of Bagnell Dam Blvd and Horseshoe Bend Pkwy (Route HH), Peggy points out a significant amount of business comes in simply because of that location: people looking to buy on Horseshoe Bend simply walk into that office, figuring this is the place to do it. Crispin and partners have plans for the building and property that they’ll be implementing in the coming months. Meanwhile, all agents who have been at the Keller Williams location on Highway 42 in Osage Beach will be moving to the Four Seasons Realty offices at the entrance of Route HH.
Crispin says she’s excited about the future. “It’s working out tremendously. It’s great, I think their agents are happy, they’re happy.”