ORLANDO, Fla. — Margaritaville, the global lifestyle brand known for fun, escapism and premium guest experiences, recently announced that it has earned top national honors as both the best new hotel in 2018 (Gatlinburg location) and the best 55+ Residential Community (Daytona Beach location).
Margaritaville is an expanding lifestyle brand including hotels, resorts, casinos, vacation ownership properties, restaurants, consumer products, retail shops, and a national radio station on SiriusXM®. The brand has more than 20 lodging projects in the pipeline – from New York's Times Square to Missouri's Lake of the Ozarks.
At the Lake of the Ozarks location, dubbed Margaritaville Lake Resort, the Margaritaville brand took the iconic Tan-Tar-A Resort and has given it a top-down makeover, transforming the resort's rustic-lodge style into the brand's "casual-luxe" feel. A brand-new lakeside restaurant, LandShark Bar & Grill, was also built. The full unveiling of the transformed Margaritaville Lake Resort is planned for some time in the spring of 2019. Read more about about Tan-Tar-A's transformation into Margarataville.
"As a true lifestyle brand, Margaritaville stands for a way of living that crosses all categories of real estate, so it is particularly gratifying to be recognized in two of our important lodging categories," said John Cohlan, Margaritaville's Chief Executive Officer.
Margaritaville Resort Gatlinburg won the top spot in USA TODAY's 10Best Readers' Choice Awards, named "Best New Hotel." The resort was nominated by a panel of industry experts with USA TODAY readers ultimately voting on the winners. The resort, which opened to rave reviews in June 2018, is one of four Margaritaville properties open or in development in Tennessee. The brand's portfolio also includes Margaritaville Island Inn and Margaritaville Island Hotel in Pigeon Forge and a hotel under construction in Nashville.
"It is such an honor to be recognized Best New Hotel in the country by USA TODAY," said Bob McManus, president and developer of Margaritaville Resort Gatlinburg. "This award is a testament to the universal appeal of the Margaritaville lifestyle brand, our amazing team and their quality of service, as well as the unique atmosphere that we provide guests of our beautiful resort."
In addition, Latitude Margaritaville Daytona Beach earned the 55Places.com 2018 55+ Community of the Year Award. The leading resource for information about active adult communities determined the most popular communities around the country through research data, including online interest and homebuyer inquiries. Built in partnership with Minto Communities, Latitude Margaritaville Daytona Beach, which welcomed its first residents in 2018, beat out many long-standing communities for the top spot. The communities' authentic laid-back Margaritaville lifestyle, encouraging homeowners to grow older, but not up, distinguished it from the competition.
"It's an honor for Latitude Margaritaville Daytona Beach to be named 2018 Community of the Year by 55Places.com," said William Bullock, Minto's Latitude Margaritaville division president. "This award reinforces what our prospective buyers have been telling us and what our current residents are enjoying. We are honored by this recognition."
"We want to congratulate and thank our team members who work so hard every day," said Tamara Baldanza-Dekker, chief marketing officer of Margaritaville. "These awards are a true reflection of their dedication to delivering the Margaritaville lifestyle to every guest, every time."