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For 43 Years, Poly Lift Has Helped Keep Boats — And The Lake Community — Afloat

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Poly Lift's Center Console at the Shootout Poly Lift Poker Run

As a boat owner, it might seem like you don’t really use your lift very often. You put it down, take the boat out, and then put the boat back on it when you’re done. But the Lake is always using your lift. With wind, waves or wakes the lift is moving, supporting and protecting the precious investment sitting on top of it.

One of the longest-running and best-known boat lift companies at Lake of the Ozarks is Poly Lift, founded here at the Lake in 1975 by Dennis Maasen. He passed away nearly a decade ago and his sons Mike and Mark have dramatically grown the company their father started.

Poly Lift Boat Lift Owners Mark & Mike Maasen

Poly Lift owners Mark and Mike Maasen.

Rooted at the Lake of the Ozarks, Poly Lift does business across the country, offering a whole spectrum of services and products: lift repairs, upgrades, and transport, as well as custom-specified lift builds with a range of features. And of course, they build and sell boat lifts. The company’s core product is simply called the Poly Lift. Undergirded by tough, cylindrical polyethylene tanks, a Poly Lift promises durable construction and superior protection for boats, for the long haul.

A new line also began rolling off the factory floor several years ago, which the company dubbed Roto Lifts. “It’s our more economical kind of lift, without sacrificing all the quality; it’s still a lot more heavy-duty than a lot of new lifts you see out there,” said Charlie Noland, sales manager for Poly Lift, adding, “We try to have something for everybody.”

Charlie Noland & Poly Lift Boat Lifts At Overland Park Boat Show

Poly Lift even sells used lifts, and Noland points out purchasing a used lift from Poly Lift is not the same as an “as-is” purchase a boat owner might have dug up on the Internet. “We refurbish that lift, we put new arm bolts and bushings, we set it up for the boat,” he explained. “Once we refurbish them, we put a warranty on them, so [the buyer] has some security.”

There’s no one-size-fits-all solution for boat lifts, Noland says. Buyers should consider the following six things:

1. Location — Boat lifts on the main channel need more structural strength than lifts in the back of a quiet cove. Location will affect lift arm size, bolt size, and whether additional arm bracing is needed.

2. Water Depth — Some lifts are built for shallow water; others aren’t. Another factor: the Lake of the Ozarks water level drops by about 6 feet in the winter, so a dock that’s in deep-enough water in July might be in shallow water by February. The Lake level doesn’t return to full pool until Memorial Day.

3. Slip Width — The wrong lift width can result in expensive modifications or risking structural undermining of the lift

4. Boat Weight — A lift uses air tanks to keep a heavy boat above the water, so it’s important to know exactly how much weight those tanks need to hold.

5. Tank Material — Metal and fiberglass tanks are out; Poly Lift’s polyethylene tanks won’t rust and are so thick they can’t be pierced by a bullet. (Please don’t shoot your Poly Lift, though!) 

6. Tank Shape — Poly Lift’s cylindrical tanks can offer better stability and displace the water best to keep the boat higher out of the water and make sure all of the boat including the prop and lower unit are up. But for calmer waters or smaller boats, the Roto Lift squarish tanks are a good, economical solution that still offer solid performance.

The company is known—of course—for boat lifts, but Poly Lift is also a vital member of the Lake community. They sponsor (and actually started) the annual Shootout Poker Run, which helps raise money for Lake area charities and is arguably the most popular and well-attended poker run event at Lake of the Ozarks. They also are a long-time sponsor of the Support The Troops Poker Run. Off the water, Poly Lift is a Camdenton High School top scoreboard sponsor, and they also contribute to the Lake Area Christmas For Kids charitable event. The Maasen brothers are involved in Rotary and are members of the local chambers of commerce.

Poly Lift Shootout Poker Run

Lake Shots photo

Tiffany & Mark Maasen - Poly Lift

For many boaters, their lift only sees use on weekend Lake getaways. So a problem with the lift can potentially spell a ruined vacation—wasted time, money, and a major letdown. Poly Lift has service team members available 24 hours a day, seven days a week, for those kinds of situations. Then, when the sun has set, the weekend is over, and the boating season ends, your lift is at its best, keeping your boat secure and ready for the next voyage.

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